Fitness Sucks

I don’t like the fitness industry.

I’m tired of the garishness and narcissism so often displayed across social media platforms that is taken in, consumed, and internalized by the masses.

I’m tired of twenty something year old brand ambassadors pushing products and systems that they have no experience applying to anyone outside of themselves.

I’m tired of overnight trainers selling low priced, low quality, one size fits all online training programs to clients who can’t see past a digital image.

I’m tired of flashy exercises done for entertainment value whose efficacy begins and ends with pushing an online presence with likes and followers.

This has all wore me down to the point of being beyond tired with this “industry “.

This has become a circus I don’t want to be a part of.

Training, for me, is part of a belief system.

If approached and applied correctly, it is an incredibly useful tool for self discovery and self creation.

The need and desire for strength - physical, mental, and spiritual - is a tangible thing within me.

It has become a driving force.

It has become something bigger than the mere act of showing up and getting work done.

It has become a holy mission, a sacred journey of self creation in which the physical act of training is merely a part - albeit an incredibly important one.

As time goes on - as I develop the body, mind, and spirit in the forge of this process; I find an increasing desire to be only around like minded people.

I want less to do with those who despise the path of physical and mental development.

Their mindset and attitudes poison the well, so to speak.

Trying to work with individuals with a quick fix mindset, bargain shoppers, or the existential ADD that seems to run prevalent with anything lasting longer than 8-12 weeks is soul crushing.

I don’t want to run a gym anymore.

I want an exclusive club.

I want a group of people who feel they are someplace special - someplace sacred to their work when they walk through the door.

I want to work with the ones dedicated to their own practice of self creation, ones who are willing to sacrifice on the altar of iron and blood, so that they can take one step closer to becoming what they want.

For those individuals who are driven, who are ready to be steadfast and unfaltering in their dedication to themselves and their work,
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this place is for you.

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